The Project
How do you feel about putting all your eggs in one basket?
That could be about anything… What about your business’s online presence and digital marketing? Or do you treat those two things like your stock portfolio, and diversify?
When I first moved out and got my own place, I needed a phone provider, and cable TV. That was a long time ago. I could get them from competitors, or from the same provider. Then came an internet provider, followed by a cell phone provider. Now I have a digital home security provider too. Thats 5 eggs.
If you are considering digital marketing, you might have considering boosting your Facebook posts, but should you also run paid ads? What about Search Ads, or display ads - all those ad banners on websites? You have a website that may or may not need improving, but you are also hearing about SEO, feeling behind in the longer term tactics to be more visible online. Those are a lot of eggs.
Is there better value in Diversifying, or choosing one Digital Partner?
I’ll give you one tip. Because we obviously want to be your partner.
If it is just about finding the cheapest inventory of ad space or tactics - shop around, you’ll end up diversifying.
If you need strategic advice and alignment in your efforts and spends - you need a partner.