We've all been there: you're trying to get your business' Facebook page up and running, but you keep getting tripped up by access issues. Whether it's not being able to add employees to your Business Manager account or problems with page ownership, it can be frustrating trying to figure out how to fix the problem — especially if you’re trying to hand over your Facebook advertising to an external agency.

Luckily, we're here to help! In this blog post, we'll walk you through some of the most common Facebook access issues and how you can solve them. So if you're ready to get past those roadblocks and start using Facebook to grow your business, read on!

Why should you advertise on Facebook and Instagram?

Advertising on Facebook and Instagram presents the perfect opportunity to reach a wide customer base. With billions of active users, social media is the ideal platform to reach more people in less time. The targeting capabilities available combine with its reach to create an unbeatable offering; you can reach specific audiences based on interests, demographics, and more. Furthermore, Facebook and Instagram pages serve as direct pathways for customers to reach your business and learn more about it, while allowing you to share visually interesting and engaging ads. Ultimately, advertising on these platforms gives businesses the chance to expand their reach and convert prospective customers into sales.

What are the common issues with Facebook access?

Facebook access can be tricky, especially when you're not sure who has ownership of the page or if someone else has access to the Facebook business manager. Loss of login information, hacking of Facebook pages and unauthorized access are common issues many people face when managing Facebook accounts. 

Getting to the root of these issues is often a tedious process and requires an in-depth understanding of Facebook rules and regulations. Additionally, organizations may have different users with different levels of Facebook business manager access, making it difficult to determine who has access to what content. Facebook has also evolved as a platform over time — some pages may have been created prior to the existence of Facebook Business Manager, or automatically added to a Business Manager created by Facebook.

How do we diagnose Facebook access issues?

When it comes to diagnosing Facebook access issues, our clients may not be familiar with the business manager or page admin roles (i.e. Owner, Admin and User). That’s where we come in!

We can walk clients through the business manager platform and demonstrate why it’s important to successfully advertise on Facebook. Facebook Business Manager owns assets like your Page and Ad Account, and also controls who has access to these assets. 

If a client isn’t familiar with the Facebook page access, we can walk through the account with an admin of the Facebook page and look at the Page’s roles — that is, who has access to the page.

If a client is totally lost and not sure what to look for, we can help review the ownership and access to their Facebook page — the Page Roles section will reveal what Business Manager owns the page (and ID number) and the corresponding assets. We can find out if a client even has access to the Business Manager that owns the page, or if the client has access to the ad account.

How do we get access to your Facebook business manager?

To get started with Facebook advertising for your business, we need access to the Facebook Business Manager. If you don't already have one, then our team can help you create one. If no Facebook Business Manager owns the Facebook page associated with your business, then we can assist you in claiming ownership of it. If there is an existing Facebook Business Manager but no access to it, then reach out to anyone who may have had access initially or may know who created the Page — such as former employees or others involved in setting up the Facebook page previously. If, unfortunately, your Page has been hacked and access to it cut off, we can help with that too. 

How do you prove ownership or request ownership of a Facebook page or Business Manager?

A business that has lost ownership of a Facebook Business Manager or Facebook Page will need to provide a copy of their valid government-issued photo ID, such as a current driver’s license or passport. They will also need to provide a signed statement that describes their relationship to the page, proof of business ownership and authority to make the request, an explanation of the request (such as if the previous owner’s employment has ended with the business), and other supporting documentation such as the associated Facebook account and email address. Facebook will then review and verify the documentation — this is a process that can take up to 10 days. 

No matter what the issue is with access, we will help you get to the bottom of it so you can get your business offerings in front of the right people where they spend their time on social media.

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Facebook and Instagram offer great opportunities for businesses looking to advertise and increase their reach. With the right strategy, these platforms can help you target potential customers more accurately and maximize results. Unfortunately, Facebook access issues ranging from page ownership to the loss of login information can create barriers to getting started. 

Nimble can help you get your paid social media campaigns up and running on Facebook — without the headache of access issues. We can help diagnose your issues quickly to help you quickly take advantage of Facebook’s superior targeting capabilities. Get set up for success and contact us today to start taking advantage of our marketing programs!

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